Gym culture has a significant impact on client retention at fitness centers across America every single day.

Have you ever been frustrated at how little fitness apps and scales can tell you about your own incredible and unique body?

A 2016 study reveals a close relationship between increased abdominal fat and a higher risk of developing chronic illnesses such as cardiovascular disease. If you are focused on shedding some weight to improve your health, you should keep a close eye on your body composition. Your body composition is the percentage of core components in your body, such as fat, protein, minerals, and body water.

One of the best ways to have honest and productive conversations about a client's overall health is to show them an analysis of their body composition. This analysis determines how much of their body is fat and how much is muscle. The results of these analyses can be used to create personalized fitness plans that drive the results that your clients want to see. 

With the right technique and the latest technology, you can help your clients to achieve desired results.

As people draw away from basing their fitness goals only on weight, 3D body scanning has grown in popularity. Many gyms and personal trainers offer body scanning as part of progress tracking. 

Individuals weigh themselves after a week of working out only to see the same old number staring up at them. Traditional scales don't tell individuals the whole story. This can lead to discouragement. 

Do you really know what you are made of?

The Pandemic will forever transform the fitness, health, and wellness economy.

So you closed your gym, weight-loss center, studio, or med-spa and you had to let go of your colleagues, and friends. And if you haven't had to make those tough choices, the anxiety that day may come is stressing you out. This is one of the toughest challenges you could ever have as a business owner. But we all know that eventually businesses will open again, and the industry will bounce back. How you spend your time during the lockdown will have a dramatic impact on how well you bounce back. Because things will never go back to normal. There will be a new normal, a new elevated set of expectations, fears, and habits that will inevitably make your industry more competitive. If you think you can simply turn the lights back on, you'll not only lose out on new opportunities, but you could fall behind the competition quickly. So what does the new normal look like?