Ten years ago Chris Wharton, co-owner of Better Body Group, started his journey with fitness after graduating from Sheffield University with a sports and exercise degree. Shortly after, he began Better Body Group in a humble 600-square-foot building. Though a small beginning, Wharton’s BBG hosts three locations all devoted to building a stronger, healthier client base.

Eric Krouse is the owner and COO of Snap Fitness location in Peachtree Corners, Georgia. With a background in Engineering, Eric is no stranger to new technology and when he heard about Styku, he jumped on the chance to bring it into his new gym. Last week we sat down with Eric to learn more about hisexperience with Styku and how it’s helped to improve the client experience. 

Not all bodies are created equal, and neither are personal training routines. Fitness benchmarking should reflect that notion.

Over the years, fitness benchmarking has drastically improved as the health and wellness industry continues to expand and grow. As clients pursue their quest for continuous health improvement, many seek professional guidance to measure how their performance and body composition are improving. There are many advanced options you can now offer to clients as fitness benchmarking technology has evolved tremendously over time, providing them with an experience that’s motivating, engaging, and most of all: accurate!

From Las Vegas to Tokyo, from Lake Tahoe to Toronto, Styku has had a busy summer, traveling around the world, at the forefront of the 3D Body Scanning revolution. Health clubs near and far are seeing how 3D body scanning is helping club members to see their bodies in a whole new way. Check out the events we were able to attend this summer and don't be a stranger when you see us at the next club industry event near you.

You might not remember Carli Lloyd, but you should. In 2015 she scored three goals in 16 minutes during the World Cup final against Japan, making her the first woman to score a hat-trick in a World Cup Final. Her secret is visualization; she takes time before each game to visualize various positive scenarios that could take place over the course of a game. The technique has been used by many successful athletes including Lebron James, Kobe Bryant, and Tiger Woods.

The sleek piece of wearable tech that you (probably) bought last year, you know the one  that's been helping you monitor your work outs, count calories, and stay in shape. The one that looks super slick on wrist, keeps you on time for meetings, tracks your steps while making you look like a smarter, savvier, sexier version of yourself-well, it's been lying to you. The notion that that fitness trackers and wearable technology have been misrepresenting and miscounting the various metrics associated with healthy living is widespread. From steps taken to calories burned it’s difficult to say whether or not wearables have actually delivered on their promise to provide health specific analytics, and transparency to everyday people.

Cuoco Black trained his mind before focusing on training his body, but the results were life-changing. A former academic, he felt disappointed by the gyms he frequently visited. He took his background in interior design, and combined it with his love for the fitness industry. Today his work features wildly expressive takes on pop culture that make gym members protagonists in iconic Hollywood movies from Terminator, Rocky and even Star Trek.

We sat down with Cuoco to discuss what he sees as a creative bankruptcy plaguing gym design in the United States. As the designs driving the commercial success of Orange Theory, Soul Cycle, Planet Fitness, and Equinox become the industry norm, Black’s bold aesthetics have made him the goto designer for  emerging gym owners looking to quickly establish a loyal client base. The reason? His project explore new ways of engaging members, and encouraging positive training atmosphere’s that creates fluid relationships between members, staff, and the increasing number of high tech products at their disposal like the Styku 3D body scanner.

Styku Founder and CEO Raj Sareen recently had the pleasure of chatting with Trent MacLean of T² to discuss applications of body scanning in fitness. 3D body scanning has originally been developed for use in the industry, but applications for the technology have been developed in other verticals.